Commercial content writer and editor with 16 years' experience across Australia, the UK and the US, specialising in high-performing branded content, editorial and e-commerce copy.

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I create content that engages audiences and drives real commercial outcomes: clicks, conversions and brand growth.

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My work spans branded content, campaign copy, product storytelling and audience-led editorial, with a strong focus on performance and tone of voice.

 

As a freelance commercial content writer, I've produced branded editorial for names including Virgin Australia, Amazon, Woolworths, Chemist Warehouse, Uber, L'Oréal, Trinny London, Sony, rebel, Warner Bros, Shark,  Paramount+ and more for Daily Mail's commercial content pillar.

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My career is grounded in newsroom editorial. I started at Grazia Australia before relocating to London to join MailOnline, where I worked across the showbiz, travel and lifestyle desks of MailOnline, DailyMail.com and Daily Mail Australia, launching and editing the Femail lifestyle section.

 

I was a freelance travel writer and travel guide curator in London, and Editor of Youtime.com, a lifestyle and wellbeing platform, leading all editorial, brand voice and product copy.